Few people ever expect to deal with a public relations crisis until they are in one and typically by then it is too late to respond properly. It is important to be proactive and have a plan when it comes to handling a potential public relations crisis.
This whitepaper discusses step-by-step guidance in preparing and handling a crisis under the following times:
- Before a crisis:
- Plan your response beforehand.
- Establish a crisis communication team.
- Crisis prep:
- Prepare a list of those who need to be notified during the crisis.
- Make this easily accessible to your crisis team members.
- Prepare a company facts sheet.
- Crisis communication plan maintenance and review.
- During a crisis:
- Don't wait to go public with the issue.
- Prepare an immediate disclosure .
- Put together a release that describes what happened.
- Control your message:
- Ensure people are getting the information from your organization and not a third party.
- Instruct employees to direct requests for comments to the company spokesperson.
- Ensure your message is the unvarnished truth.
- Immediately alert your customers and deliver timely updates.
- Rebuild your relationships with your clients and determine how to prevent this situation from reoccurring.
Find Out More:
Download our “Handling a Public Relations Crisis" white paper to learn more.